Why Communicating Failure is so Important
With social media, a global marketplace, and mostly unrestricted access to news and the internet, it's so important to communicate failures and mistakes when they happen. Companies have begun to catch on to this. Rather than just blaming upstream or downstream, they instead will discuss with their audience what happened, how they will fix the mistake, and apologize. The process of communication becomes important in getting your audience back. It shows them that the company is